About

Melanie Jacqueline was founded by Newfoundland native MJ Couch in 2010.

Inspired to create pieces that stand out in a crowd, exude fun and incite smiles, MJ’s line consists of an explosion of vibrant colors and prints wrapped in timeless silhouettes.

Formerly a primary school teacher, MJ now designs full-time. She has showcased past collections at both New York and London Fashion Week, has been profiled in Vogue Magazine and launched her last collection at Atlantic Fashion Week in Halifax, Nova Scotia. 

Many of the prints MJ uses are designed in collaboration with local artists and are exclusive to Melanie Jacqueline.

  Over the last 9 years MJ has created each piece by hand and continues to design daily in her studio by the sea in Maddox Cove, Newfoundland.